Championing newness

Having enjoyed a successful partnership since 2016, The Housewares Innovation Awards is delighted to be working with Spring Fair again for 2018.

Organised by Housewares magazine and digital partner, the Housewares Innovation Awards has renewed its partnership with the UK’s no.1 trade show for gift and home, Spring Fair, taking place at the NEC Birmingham from 4-8 February 2018.

The popular Housewares LIVE stand will be situated in Hall 9. Kitchen hardware expert and demonstrator Malcolm Harradine will showcase a selection of the best products that have hit the market over the past 12 months in the kitchen demonstration area, which is provided by Magimix.

Over the course of the four days, Malcolm will be supported in the kitchen by celebrity chefs Jeremy Pang and Ken Hom, with the Wine Show’s Joe Fattorini appearing on Monday 5th February to offer visitors a wine tasting experience unlike any other. Actor, director, producer and writer Ryan Philpott will also be there as host making sure the audience gets involved and helping to keep everything on track in the kitchen!

The Housewares Innovation Awards will return to Birmingham’s National Motorcycle Museum on Monday 5 February 2018, hosted by Jeremy Pang and Joe Fattorini, of School of Wok and Wine Show fame respectively. The deadline for award entries and nominations is Monday 23 October 201, giving retailers and suppliers just four weeks to get their entries and nominations in. Simple to fill out, the entry and nomination forms for this year’s awards are available to download from the website.

Nick Davison portfolio director of Spring Fair comments: “Championing newness and fueling the future of retail is at the heart of what we do at Spring Fair. Wowing retailers on the hunt for their new best seller is what puts a smile on our faces, so it comes as no surprise that we’ve renewed our partnership with the Housewares Innovation Awards for the 2018 edition.

Nick continues: “We’re proud to work with the team to recognise the most outstanding products, retailers and suppliers within the industry. With consumers increasingly looking for real experiences we see our Kitchen, Dining & Housewares show sector as an important element of our offering as the products on stands are often the vehicle to create those authentic experiences at home.

Event manager Laurie Marrington says: “We are delighted to be working with Spring Fair for the third year running. With so many opportunities for retailers to diversify on show at the exhibition, the synergy with the Housewares Innovation Awards is stronger than ever. Reflecting the changing face of the housewares retail, we have introduced four new categories for 2018. Britain’s Best Instore Demonstrations award – sponsored by School of Wok – will highlight the retailers who demonstrate a creative and proactive approach to sales. And with many wholesalers now expanding into the catering market, we now have Britain’s Best Hospitality Wholesaler, sponsored by KitchenCraft.

Together with new awards for ‘Britain’s Best Staff Training’ and ‘Best New Supplier’ up for grabs alongside all the old favourites, the 2018 event looks set to be more hotly contested than ever!”

Brands sponsoring the Housewares Innovation Awards include Aspin, The British Home Enhancement Trade Association (BHETA), Brooks & Co, Creative Tops, David Mason Design, The English Tableware Company, Gourmet Gadgetry, Harts of Stur, Home Hardware, Horwood, The International Housewares Association (IHA), KitchenAid, KitchenCraft, Dexam, Potters Cookshop, PR Direct and What More UK.

A limited range of bespoke sponsorship packages are still available. For more information contact Laurie Marrington by e-mail on or call her on 07903 712102.

For more information on Spring Fair 2018, or to register to attend, visit