Housewares LIVE

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Live & Cooking with Housewares

After a roaring success in 2017, The Housewares Innovation Awards will once again host a live demonstration stand in Hall 9 at the NEC Birmingham as part of the UK’s No. 1 trade show for gift and home, Spring Fair 2018

Taking place from 4-8 February 2018, Spring Fair welcomes more than 60,000 visitors annually, connecting people and products like no other.

The Housewares LIVE stand will offer exhibitors an unrivaled opportunity for their products to be put through their paces in front of a live audience of consumers and buyers from independents, multiples, e-Commerce and department stores.

The kitchen demonstration area provided by Magimix will allow kitchen hardware expert and demonstrator Malcolm Harradine to showcase a selection of the best products and innovations of the past 12 months. To find out more about this unmissable opportunity and to book your slot click here.

Over the course of the four days, Malcolm will be supported in the kitchen by celebrity chefs Jeremy Pang and Ken Hom, with the Wine Show’s Joe Fattorini appearing on Monday 5th February to offer visitors a wine tasting experience unlike any other. Actor, director, producer and writer Ryan Philpott will also be there as host making sure the audience gets involved and helping to keep everything on track in the kitchen!

As a brand new addition for this year’s Spring Fair, Housewares LIVE are offering exhibitors another great opportunity to maximise their exposure with ‘Caught My Eye’. Exhibitors can have a short video recorded by a professional company, either on their own stand or the Housewares LIVE stand, which will then be published on For more information on this exciting opportunity, click here.

If you wish to attend Spring Fair 2018, click here to register.