Thank you to our sponsors…

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Imagine a place when you can find all of the homewares, gifts and ideas you need to inspire and delight your customers, at the best buying time of the year. Spring Fair is that place, bringing over 58,000 visitors and 2,500 exhibitors together across 14 show sectors, Glee and Jewellery & Watch, under one (rather large) roof at the NEC.

Seeing, touching and experiencing new products in person; meeting the people presenting them to the market. Making real-life connections with new and existing suppliers; these are all experiences that cannot be replicated online. The perfect opportunity to kickstart your buying season, Spring Fair is the best way to start the year for any retailer.

Aspin logo

Sponsoring the Service Award

With our software you sell at the right price, you sell regularly and you sell more. What business would turn that down? With over thirty years experience in the distribution sector, we know which questions to ask you in order for us to understand your business. With this understanding, we can advise and help you overcome any issues as you transition from paper based methods to Aspin software. With iPad ordering, trade eCommerce websites and sharing images and data from the cloud, our clients know they can rely on us to plug the gaps in their processes with automation, improve the bottom line and drive their business forward.


Sponsoring the Best Housewares Sales Person Award

The British Home Enhancement Trade Association (BHETA) represents over 200 supplier companies in the housewares, SDA, garden and DIY sectors. Speaking for £5 billion at retail and 9000 employees, it is the leading authority in home enhancement and home improvement and provides a unique channel for dialogue with UK and overseas multiple and independent retailers. A UKTI partner, it also provides export expertise as well as all the compliance, lobbying and commercial advice expected of trade associations.

Brooks and Co

Sponsoring the Roving Artist

Brookes & Co is a home and garden marketing and PR agency, specialising in research and brand strategy, offline and online content, POS and retail marketing, and literature and digital solutions for housewares, garden and home improvement companies.


Sponsoring the Benches

Creative Products offers a wide range of kitchen, garden, DIY and housewares utensils and gadgets which are all completely inspirational when presented to consumers in an explanatory and experiential manner.  With each product or selection of products supported with top quality TV screen demonstrations incorporated into their merchandising stand (supplied on loan, free of charge), they prove great for both impulse and gift purchase.

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Sponsoring the Best Multiple Retailer Award 

Creative Tops, a Lifetime Brands Inc. company, is a leading manufacturer of quality everyday kitchen and dining products. The company produces bespoke products for some of Britain’s most respected high street retailers and also has its own collection of branded products.

The Creative Tops brand family includes: coffee connoisseurs La Cafetière; the couture-inspired Mikasa; British designer Katie Alice; and heritage brands Victoria and Albert Museum, and Royal Botanic Gardens, Kew.

Trend analysis is at the heart of the company to ensure each brand is at the forefront of fashions.

Sponsoring Best Multiple Garden Centre Retailer Award

David Mason Design was established by the present chairman, David Cowan, in 1962 and has long been a successful supplier of award winning acrylic and wood salt and pepper mills.

In more recent years, we have used our design and entrepreneurial expertise to create successful own label kitchen and dining collections for major retailers.

In early 2017 we are launching our new collections from ‘The English Tableware Company’. This brand was established many years ago by DMD and epitomises everything that is great about British design.

Using only the finest materials and designs these ranges have been inspired by everything that is quintessentially British.


Sponsoring Britain’s Best Staff Training Award and host, Jeremy Pang

Dexam International is a family company based in Midhurst, in the heart of the South Downs National Park.  Two brothers started the company in 1957, travelling around the world discovering great products for improving the home, and importing them into the UK.

Nowadays, Dexam brings great products back from over 25 different countries, and sells them out all over the world. You’ll find us working with designers and inventors; in woodware workshops in Slovenia; small factories in Taiwan; cast iron foundries in France or cookery schools in London.

All the time we will be looking for great and innovative products that are great value and make cooking better, easier or just simply more fun.

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Sponsoring the champagne reception

DKB Household is a leading global player in the housewares sector boasting an exciting portfolio of brands that includes Cole & Mason, Jamie Oliver, Ken Hom, Zyliss, Culinare and Les Artistes. Their brands inspire consumers, providing them with first class product based on quality, brand awareness and an innovative spirit.

In the UK, USA and Switzerland, where the company has its own subsidiary operations, DKB products are to be found in almost every major retailer. The company also has a significant international presence in over 40 markets, where the products are distributed via a network of agents and distributors, many of whom have long standing relationships with DKB. Customers include all major department stores, variety stores, grocery multiples and independent specialist retailers.

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Sponsoring the host, Joe Fattorini

Dutch Creative Brands (formally the International Innovation Company) is a Dutch family owned company that operates in over 85 countries,  with a wholly owned subsidiary based in the UK.  The company which originates from the invention of the Vacuum Wine Saver in 1986 specializes in the development, production and distribution of innovative housewares products. All products developed by Dutch Creative Brands are either positioned under the brand Vacu Vin or Tomorrow’s Kitchen. The group is constantly looking for additional new brands to expand its portfolio in order to be a market leader in innovative housewares. Innovation, creativity, social responsibility and flexibility are at the centre of our core values, and with “Vacu Vin” as the global leader in branded barware and wine accessories, alongside  “Tomorrow’s Kitchen” as one of the most exciting innovative kitchen brands currently in the market, we’re delighted to be partnering with the Housewares Innovation Awards.

Having now added “The Wine Show” collection to our growing range of impressive brands and following the success of the first series, the return of “The Wine Show” for its second series signals a partnership that is set to run and run. No less than the star of the show Joe Fattorini  selected these products and with The Wine Show Branding, along with the creation of exclusive glassware and gift sets, the range of The Wine Show products are set to be the “must haves” for all wine lovers.

Sponsoring Best Independent Garden Retailer Award

The English Tableware Company was established many years ago by David Mason Design.
The brand epitomizes everything great about British design. Using the beautiful countryside as inspiration, we use natural forms and illustrations to create gorgeous gifts for the home.

Our aim has been to make every product special, paying particular attention to the detail and carefully sourcing each product for its quality and appeal. Every design is created at our studios in Chesterfield, Derbyshire and we love to experiment with different techniques and ideas whilst keeping to our quintessentially British roots.


Sponsoring the Selfie Sticks

Gourmet Gadgetry is a family run business that grew from a passion for entertaining with food and has become synonymous with manufacturing quality electrical kitchenware gadgets that radiate style and inspire. Our kitchen electricals including an Award Winning Pizza Oven, Retro Popcorn Makers & Dessert Makers are manufactured to look as appealing as the food or drink that each gadget produces.
Combined with recipes and serving suggestions allowing the end user to experiment with their creative skills in the kitchen. We are always looking for new ways to inspire our customers’ culinary skills, sharing recipes and ideas on our social networking pages, and showcase website.


Sponsoring the Kitchenware Innovation Award

Harts of Stur is a fourth generation, family owned award-winning business based in the small market town of Sturminster Newton in North Dorset and is one of the UK’s largest online and instore retailers of cookware, kitchenware and kitchen electricals. We pride ourselves on providing an extensive range of products at competitive prices and a rapid delivery service throughout the UK. Our exceptional customer care is second to none, whether you are shopping instore or talking to one of our customer services team on the phone.

Sponsoring the Kitchen Hero Award

Home Hardware are the largest dealer-owned buying organisation in the UK for independent hardware retailers. Our extensive wholesale distribution services include: over 19,500 products from over 300 leading brand names in bathroom, camping, cleaning, cookware, DIY, electrical, gardening, gifts, glassware, hardware, housewares, ironmongery, outdoor leisure, paint, plumbing and tableware.

We also offer an extensive private label range, superior stock availability, low-cost efficient weekly deliveries from our distribution centres, over 200,000 direct shipment lines, industry leading illustrated Buyers Guide, and B2B ordering system, extensive consumer premier league promotions and an optional corporate marketing programme.

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Sponsoring the Best Independent Cookshop Award

Horwood’s lifeblood is independent cookshops, and it has been for the last 119 years.


Sponsoring the Small Electricals Innovation Award

The International Housewares Association (IHA) is a not-for-profit, full-service association committed to maximizing the success of the home and housewares industry. Owned and operated by the IHA, the International Home + Housewares Show in Chicago features over 2,200 exhibitors from more than 45 countries and 56,000 total attendees from 130 countries. The Show is a leading marketplace to source market-driven innovative housewares and homegoods products, designs and trends.

Joseph Joseph Brand Logo

Sponsoring the Best Wholesaler

At Joseph Joseph we love solving everyday problems through intelligent design. Whatever the challenge, or wherever in the home it occurs, we apply the same inventive thinking to everything we do. Our mission is to create desirable products that enhance everyday life and stay true to our philosophy of creating Brilliantly Useful Design.

Joseph Joseph’s ability to blend innovative design, contemporary styling and a distinctive use of colour is unique within the industry. While many brands concentrate on just one of these aspects, Joseph Joseph focuses on the whole user experience – creating products that work beautifully and are a pleasure to have around the home.

Since 2003 the brand has expanded successfully into many product areas and it continues to explore new houseware categories. It may have all started with a simple glass chopping board, but Joseph Joseph is now one of the fastest growing companies in the worldwide housewares market and it continues to earn accolades and awards for its unique, innovative designs.

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Sponsoring the Best Independent Department Store Award

Since the introduction of the legendary stand mixer in 1919 and the first dishwasher in 1949, KitchenAid has built on the legacy of these icons to become the ultimate kitchen resource.  Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, refrigerators, ovens and wine cellars. 

Designed in 1937 by one of the great American style gurus, Egmont Arens, the original Stand Mixer remains timeless in its simplicity and function.   The Artisan Stand Mixer continues to use the same ‘planetary action’, which sees the beater rotate in one direction while it whisks and turns in the other. It’s also still assembled by hand from solid die-cast metal parts, receiving the individual attention to detail vital to ensuring top performance and quality. 

KitchenAid sets the standard for reliability, flawless performance and timeless design.


Sponsoring the Best Rising Star Award & Best Service Award Retailer

If you’re looking for a one stop kitchenware supplier, then KitchenCraft cover it all. We supply a constant stream of high quality inspiring kitchen products in all key categories including tools, gadgets, cookware, bakeware, barware, preserving, cake decoration, knives, gifts and accessories, across a variety of brands such as MasterClass, BarCraft, Colourworks and licensed product for Paul Hollywood. Established back in 1850 as a family business, we now form part of Lifetime Brands Inc. – a global provider of homewares products with a resource network second to none.


Sponsoring Cookware Innovation Award and Bakeware Innovation Award

Lakeland is the UK’s favourite Kitchenware and Housewares specialist. Since it was founded over 50 years ago in the heart of the English Lake District it has specialised in bringing innovative products from all over the world to its millions of customers. Today Lakeland is an international multi-channel retailer that markets the best products in the industry via its shops, websites and catalogues, as dedicated as it always has been to providing extraordinary customer service. Lakeland would like to thank all of its business partners that have contributed to its success and who share Lakeland’s passion for innovation and excellence.

Logo Magimix 100 UK 2017

Providing the Housewares LIVE kitchen demonstration area

Magimix products are designed to make life simpler for the passionate home cook. Since inventing the food processor over 40 years ago, Magimix has become the ‘must have’ in kitchens everywhere, making light work of meal prep and transforming the lives of families, aspiring cooks and professional chefs. Creating great quality food is at the heart of everything Magimix does, providing a helping hand to ensure all kitchen needs are met – be it slicing, grating, chopping, whisking, blending, or kneading.

The entire Magimix Food Processor and Blender ranges have been awarded the Quiet Mark and are the only products of their kind to have been acknowledged in this way, further cementing Magimix’s superiority in the kitchen. To many, the enduring appeal of Magimix is that its products are built better to last longer– a statement strengthened by the 30 year motor guarantee on food processors.

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Sponsoring Product of the Year Award

MJ Harradine Ltd is a company of some 20 years with vast experience in both the Housewares and Home Shopping TV industry.

Through in-store demonstrations and staff training, we showcase and bring everyday kitchenware products to life, inspiring customers to buy.

In addition we specialize in the testing and reviewing of new and existing products and represent major housewares companies, producing mini-videos used for training, websites and for social media purposes.

For more information regarding our services, please visit our website

Potters Cookshop logo

Sponsoring the Tabletop Innovation Award 

Potters Cookshop opened in September 2012 next to long established Inifer Potter & Son. Soon after in May 2013 the cookshop doubled in size adding many more brands to it’s shelves.

In April 2017 we extended again to double the size celebrating with a special launch week ending on the Saturday with the GGBO winner Candice Brown.

With over 15,000 lines in the shop, using over 100 different suppliers and a very large kitchen demo area being used every day the cookshop is going from strength to strength.

We now have a very successful website too,

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Sponsoring Packaging Innovation Award

PR Direct started out as specialists in consumer and trade PR for SMEs or individuals but has developed into an agency for companies of any size looking to break into new markets or find niche customer bases.

Run by Sarah Selzer, a former housewares and home improvement trade journalist and editor, and Mark Chapman with a strong sales and marketing background including in hardware, PR Direct has excellent contacts particularly within magazines and newspapers – whether B2C or B2B and print, broadcast (TV & film), online and social media.

PR Direct is delighted to be sponsoring the awards for our fifth year!



Sponsoring Britain’s Best Instore Demonstrations and host, Jeremy Pang

School of Wok started out as the brainchild of the bursting with energy, Jeremy Pang. Having started life from a humble origin as chef Jeremy Pang’s mobile door-to-door kitchen, the team of 10 dedicated staff now located at the School’s premises in Covent Garden, have helped over 20,000 students become wokstars. School of Wok’s aim is to teach what they love, and pass on their passion to others.

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Sponsoring the Housewares Innovation Awards dinner

As the UK’s largest non-food wholesaler, at Stax Trade Centres we have one goal, to give our customers MORE. More of what you need, more of what you want and more of some things you didn’t even know you could have.

We’ve been supplying the retail and trade industries for over 36 years, in which time we’ve built a wealth of expertise that we use to ensure the best possible service for our customers. We pride ourselves on supplying the biggest ranges from the best brands, all with the lowest wholesale prices.

At any one time, we carry £20m worth of stock made up of more than 40,000 product lines from over 1,000 leading brands. All accessible from our six nationwide warehouse cash and carry branches in Manchester Birmingham, Leeds, Bristol, Edinburgh and Glasgow.

Our diverse range of products includes garden furniture & leisure, tools & hardware, building & joinery, DIY, electrical & lighting, plumbing & heating, kitchens & bathrooms, decorating, homewares and much more.

We are a trade supplier with a proven track record in generating long-standing customer partnerships that go beyond the realms of just supplying products. We’re here to help businesses succeed and offer a range of services as well as helpful advice to ensure they do so.


Sponsoring Best Retail Website

SMART Worldwide Ltd, a family owned company, part of SMA Worldwide, is focused on creating a range of super-fun yet super-practical products for the home and sell a wide range of innovative products across the UK and throughout the world.

Winners of many exciting awards such as the Scarlet Opus Trend Award and recently becoming a finalist for The National Business Awards UK, SMART is a company that produces unique items that helped to energize the SDA market. They are attracting attention from British journalists and their Retro Popcorn Makers are ‘popping’ up in stores everywhere! 

In 2018, they are bringing an amazing range and already short listed for Product of the Year 2018 and Innovation of the year 2018 among many other awards.  The SMART Choice indeed.


Sponsoring the awards

Established in 1975, T&G have over 40 years of experience within the Housewares industry. T&G has a portfolio of over 600 products to excite and inspire including the award winning CrushGrind® salt, pepper and spice mills and creative ceramic ranges. T&G products are synonymous with thoughtfully designed, responsibly sourced, exceptional quality products. All T&G products start from a blank piece of paper and are designed here in Britain. T&G has on offer products from the current vintage trends to everyday kitchen essentials; there is something for everyone!


Sponsoring Best Window Display

What More UK Ltd was founded in 1999, and are a UK brand and market leader in plastic storage, plastic housewares and plastic garden products. We now also manufacture an extensive range of bakeware, all at our 500,000 square foot, state of the art manufacturing and distribution facility in Lancashire. We are also the owner of the PushPan range of innovative bakeware products. We distribute our products to 71 countries worldwide, making Wham products available to over 4.7 billion people. Our export efforts were rewarded in 2014 and we are proud holders of The Queens Award for International Trade.


Sponsoring the dinner

Villeroy & Boch was founded in 1748 and is managed by the ninth generation of the founders. The company says it is deeply rooted in European culture; ‘preserving our identity whilst moving with the times. Tradition, quality, authenticity and innovation are the classic Villeroy & Boch attributes that we have become famous for’.



The Rainy Day Trust has been providing financial assistance to individuals from the home improvement and enhancement sectors since 1843. Housewares is a core part of that sector and the Trust realises that life can deal people a tough hand sometimes, and is there to offer the support that people need. “We don’t pass judgement, just deliver assistance.”